About Lex+

At Lex+ we do the most beautiful thing in the world. We create roses. The very best roses.

A new rose. It doesn’t happen overnight. Creating first-class roses demands state-of-the-art technology and creativity, intuition and artisan skills. As a division of the DNA Green Group, Lex+ has everything it takes to provide rose growers around the world with the very best. The best varieties, the best plant materials and the best support.

This all adds up to the plus in Lex+. Nothing – well almost nothing – is too far for us. We always go that extra step. All with one goal in mind: Creating the best roses. Roses that will make someone in our world very happy.


Perhaps the rose of all roses… It showcases impressively large buds, long stems and few thorns. Lex+ created Avalanche+ and introduced it to the market in 2000. The Avalanche+ is the pinnacle for growers, flower sellers and – of course – consumers.


The Rose Creators

Attractive presentation Lex+ at the IFTF!

During the International Flower Trade Fair in Vijfhuizen, Rose Creator LEX+ organizes, together with Bartels Stek and Barbaret&Blanc, a Meet&Greet in booth B5.04.

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Avalanche+ at Plantion Autumn show

On Monday and Tuesday night, October 7th and 8th, the Autumn show ‘Floral Movement’ took place at Plantion in Ede. Florists, retailers and professionals visited the show to get inspired by new trends and ideas for fall, winter and Christmas.

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True art

More than any other flower, the rose is a source of fascination and inspiration for cultures around the world. Be inspired by the beauty and fragrance of the rose and check out the photos of Avalanche+ roses by grower Meijer Roses.

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Lex+ e-news

News, introductions, trade fairs and events. Would you like to keep up on all the latest developments at Lex+? Register now for the Lex+ e-newsletter.


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