About Lex+
At Lex+ we do the most beautiful thing in the world. We create roses. The very best roses.
A new rose. It doesn’t happen overnight. Creating first-class roses demands state-of-the-art technology and creativity, intuition and artisan skills. As a division of the DNA Green Group, Lex+ has everything it takes to provide rose growers around the world with the very best. The best varieties, the best plant materials and the best support.
This all adds up to the plus in Lex+. Nothing – well almost nothing – is too far for us. We always go that extra step. All with one goal in mind: Creating the best roses. Roses that will make someone in our world very happy.
Avalanche+
Perhaps the rose of all roses… It showcases impressively large buds, long stems and few thorns. Lex+ created Avalanche+ and introduced it to the market in 2000. The Avalanche+ is the pinnacle for growers, flower sellers and – of course – consumers.
The Rose Creators
Merger between Agribio en Dümmen successfully closed
DNA Green Group is new holding name.
Breeding and young plant production companies Dümmen and Agribio Group have successfully closed their intended merger. The new company will continue as from now under the name DNA Green Group.
Every day Valentine+
On Friday 22th February, Lex+ presented the beautiful red rose Valentine+ at the auction. In this way, the rose is officially introduced on the market. The visitors could catch a glimpse of the shining novelty. This new product has certainly the potential to become an audience favourite.
Avalanche+ spotted during EK Allround
During the European Championship all-round in Thialf, Heerenveen (the Netherlands), Ireen Wüst won the title for the second time. Ireen Wüst shared the stage with her Dutch opponents Linda de Vries and Diane Valkenburg.
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