Lex+ The rose creators
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Lex+, The Rose Creators

About Lex+

At Lex+ we do the most beautiful thing in the world. We create roses. The very best roses.

A new rose. It doesn’t happen overnight. Creating first-class roses demands state-of-the-art technology and creativity, intuition and artisan skills. As a division of the DNA Green Group, Lex+ has everything it takes to provide rose growers around the world with the very best. The best varieties, the best plant materials and the best support.

This all adds up to the plus in Lex+. Nothing – well almost nothing – is too far for us. We always go that extra step. All with one goal in mind: Creating the best roses. Roses that will make someone in our world very happy.



Perhaps the rose of all roses… It showcases impressively large buds, long stems and few thorns. Lex+ created Avalanche+®  and introduced it to the market in 2000. The Avalanche+®

is the pinnacle for growers, flower sellers and – of course – consumers.


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